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  Countries with emerging economies have leapfrogged industrial countries in terms of usage. The basics of marketing remain the same – creating a strategy to deliver the right messages to the right people. The aim of this study is to explore the status of e-commerce in India. the specific features of a product, which is significant when you’re making more expensive purchases. One business area where environmental issues have received a great deal of discussion in the popular and professional press is marketing. Authors suggest a structured and outcome-based viewpoint to the construct of green marketing. Only those that have started an economic reform process aimed at alleviating problems, for instance, of poverty, poor infrastructure, an… The framework identifies the type of environmental forces, predominant world region and impact of the event in terms of opportunities/benefits and challenges/threats. In fact, technology plays an important role throughout the e-commerce value chain, in areas such as recruitment, marketing, and advertising, among many others. It was also shown that goodwill is related to whether customers will recommend the product to friends and whether they will remain loyal to that "brand" of textbook. E-Marketing is the process of marketing a brand using the Internet. Assistant professor in Rathnavel Subramaniam C. important trends negatively impacting traditional marketing were: this new marketing era can be characterized by three points : that acquired through market research and generic models. Not only does it help connect sellers and customer on mobile and web platforms, but also enables the effective management of customer orders, deliveries, returns and payments of purchased goods. By combining a variety of backgrounds and training, we are able to engage deeply with some of the complex problems associated with constraints in infrastructure and resources. Die Zielgruppen While some marketers struggle to keep up, others are re-imagining what’s possible for their careers and companies. Many businesses are producing great results with e-marketing and its flexible and cost-effective nature makes it particularly suitable for small businesses. Examples of advanced markets would be those of the U.S. and Western Europe including the U.K. Conversely, examples of emerging markets would be countries across the Asia … Strategic, tactical, and operational activities in the field of green marketing may lead to business development, improvement of the natural ecosystem, and increased quality of life. In that way it looking after the health of employees, communities and ensures efficient productivity. Global economic fluctuation, post-Brexit challenges, changes in the landscape of corporate social responsibility are pushing managers to build sustainability into the performance of marketing mix. strengths (and weaknesses) of the Net relative to other channels is a project we all should be working on. and purchase drivers. Green marketing is a phenomenon which has developed particular important in the modern market and has emerged as an important concept in India as in other parts of the developing and developed world, and is seen as an important strategy of facilitating sustainable development. E-marketing means using digital technologies to help sell your goods or services. Path to growth: The power of technology in emerging markets Despite the challenges, change is afoot. Other Issues